Xtrackers by DWS has joined eighteen other leading firms - including platforms, global banks, and wealth and investment managers - to launch the UK Retail Investment Campaign, a landmark initiative set to change how Britons think about investing their money for their long-term financial success.

The campaign, fully funded by the member firms and set to launch in April 2026, marks a moment of unity across the financial services sector, with firms working together to raise awareness of the importance of investing for people’s financial wellbeing and the positive impact it can have on the wider economy.

The industry-wide campaign is supported by His Majesty’s Treasury (HMT), the Financial Conduct Authority (FCA), and the Money and Pensions Service (MaPS), with the Investment Association (IA) acting as Secretariat.

Simon Klein, Global Head of Xtrackers Sales, said: “We are proud to be among the participating firms in the UK Retail Investment Campaign, which aligns closely with our own values to make investing more accessible and to help people feel confident in taking the next step toward their long-term financial wellbeing. As one of the leading ETF providers in Europe, we have acquired years of experience to meet retail clients’ needs, which we can share as part of this initiative and help support future growth in the UK retail market.”

Sam Manchanda, Head of North EMEA, Xtrackers added: “The UK Retail Investment Campaign is a unique opportunity to cultivate a stronger retail investment culture through financial education. With the backing of the government and the support of our peers, we can use our collective knowledge and resources to better equip a new generation of retail investors in the UK and empower them to improve their financial resilience.”

Chris Cummings, Chief Executive of the Investment Association and Deputy Chair of the Campaign said: “By bringing together a wide range of firms from across the financial sector for a multi-year campaign, along with the support of the government and regulator, we will raise awareness that, while cash savings are important, many more people should be investing to fulfil their long-term financial plans. With only just over a third of UK adults agreeing that ‘investing is for someone like me’, many people could be missing out on the benefit that investing could bring. Together, we hope to inspire a nation of people who are ready to take the next step and invest in their futures.”

About DWS Group

DWS Group (DWS), with EUR 1,054bn of total assets under management (as of 30 September 2025), is a leading European asset manager with global reach. With approximately 4,900 employees in offices around the world, DWS offers individuals, institutions and large corporations access to comprehensive investment solutions and bespoke portfolios across the full spectrum of investment disciplines. Its diverse expertise in Active, Passive and Alternative asset management enables DWS
to deliver targeted solutions for clients across all major liquid and illiquid asset classes.

www.dws.com